We had a record-breaking turnout (140 people!) last Wednesday at IDEO
Chicago, host of our January event. The theme, *Embracing the Physical |
Digital Divide* spoke to IDEO and many design companies approach and
considerations when designing experiences that encompass both physical and
Starts: Tuesday January 19, 2010, 06:00PM
Ends: Tuesday January 19, 2010, 08:00PM
Event Type: Networking/Meetup
Pike Brewing co.
1415 1st Ave
Seattle, WA 98101 US
Only a few weeks left until the IxDA 10 conference - its is a great
time to get together and meet fellow Interaction Designers, UX
designers, Information Architects, UX Researchers, and everybody else
who has an interest in interactive products and design.
Metaphor Brainstorming: Using Metaphors to Generate Design Ideas,
Requirements, and Product Personality Workshop with Chauncey Wilson
Metaphor brainstorming is a powerful ideation and conceptual design
technique for generating underlying metaphors, requirements, features, and
attributes for new and existing products. Metaphor brainstorming begins with
traditional brainstorming of high-level metaphors. These metaphors are then
deconstructed into their components and attributes.
Come to IDEO Chicago's new downtown location to learn more about their
unique user-centered design process. The IDEO design community will
share a few recent projects that intersect the overlap of physical and
digital interaction. The IDEO design community will also show and tell
some current inspirations from the physical and digital world. To end,
we will open up a discussion with the design community on how to
consider the physical/digital divide when designing interactions.