People are complex, smart, and sometimes extremely stubborn, which
may explain why in the last two thousand years, nobody has discovered an
easy way to shape how people think and behave. Yet in the digital era,
we’re witnessing widespread claims, that the secret to winning friends
and influencing people, is to reward them with points and badges.
magic solution to engagement or a load of hype—in this article, I’m
going to discuss gamification, describe it, judge it, address
misconceptions, and advocate when it’s a good or bad idea.
Adaptive Path is hosting a full-day experience mapping workshop in Chicago on Friday, June 27.
Why Experience Mapping
As services become more interconnected across channels and devices—and more importantly across time and space—it’s becoming increasingly important to find ways to gain insight about customers’ interactions with your product or service.
We’ll focus on the power and peril of the touchpoint—where customers connect with your product or service, and we’ll show how to map the customer journey across touchpoints and
If you are interested to learn the latest update of UX industry development in the Southeast Asia region, especially Indonesia and Malaysia, and also keen to get in touch with the major UX players in the region, this is a must-go event.