IxDA NYC packed in nearly 200 people at R/GA's sparkling new conference
center last night to hear Dan Saffer of Kicker Studio expound on "Tap is the
New Click". Deepest appreciation goes to our excellent speaker as well as
the dedicated team of people at host R/GA who were instrumental in this
event going off so seamlessly -- particularly Chloe Gottlieb and Courtney
Please join NYC IxDA for our June event—RSVP by email to: nyc-rsvp
(at) ixda (dot) org
Micro-Interactions in a 2.0 World
We live in a world where the little things really do matter. Each
encounter -- no matter how brief -- is a micro interaction which makes
a deposit or withdrawal from our rational and emotional subconscious.
The sum of these interactions and encounters adds up to how we feel
about a particular product, brand or service. Little things. Feelings.
What a show Dan, Dave and team put on for us last week. Cheers to them. If
you missed the conference and your friends are telling you how awesome it
was to rub it in your face, don't be too sad. Just because the conference
is over, it doesn't mean that we stop working for you!