Date
23 Jan 2025 6:30 pm – 7:30 pm
Location
Genomics England Floor 21, 1 Canada Square, London
More information
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Designing complex systems for clinical scientists
Creating a clinical decision support system for cancer interpretation poses significant challenges. In this talk Laura and Kristoff from Genomics England will share our experiences of designing for a highly specialised niche audience, navigating unconventional constraints, designing with complex data, and ultimately how we had to re-evaluate our design instincts to deliver an intuitive system that works for Clinical Scientists.
Mapping complexity – creating a framework for growth
Have you ever started at a company and asked, “What does the service look like? Is there a map?” only to see people squirm and go, “Yeah, it would be great, we don’t have that right now.”
Over his career Jason has joined so many companies that don’t have an overall picture of the service they are delivering which has lead to mis-alignment, duplication of work and delays while people and teams get an understanding of the service they are delivering and looking to improve.
During his 4 years at Babylon Health, Jason Bootle led the Service Design team working on creating a flexible framework of maps that improved alignment and communication but also fostered ownership and innovation not only for the research and design teams, but clinical, product and commercial.
In this presentation, he will share the process the team went through and the learnings in creating these assets.
Speakers…
Laura Valis – Principal Design Researcher, Genomics England
Laura is a Principal Design Researcher leading the design research program for clinical decision support systems for cancer and rare disease at Genomics England. She graduated from Köln International School of Design in 2013 with a BA in Integrated Design. Laura has worked in Germany and the UK in various industries over the last 10 years. Her interests lie in AI, justice and Latin American studies and she’s also pursuing a Master’s degree in AI ethics and Society from the University of Cambridge
Kristof Goossens – Principal Product Designer, Genomics England
Kristoff is a Principal Product Designer that likes designing data driven tools. At Genomics England he helped shape and launch a decision support system, that helps clinical scientists get to diagnosis for cancer or rare disease patients quicker. He’s worked in design studios in Belgium, Sweden and the UK for clients as Volvo, Carlsberg, Nando’s & Sainsbury’s.
Jason Bootle
Jason delivers people-first return on investment. He delivers improved profits, customer retention and empowered leadership. Creating alignment with customers and teams. Making complexity simple to ignite change.
With over 30 years of experience, Jason has worked with companies, start-ups and government organisations large and small delivering, strategic business development, designing and delivering products, services and experiences, coaching and mentoring
As Service Design Manager at Babylon Health, Jason was part of the team that designed the experience vision that led to the successful $4.2 billion IPO.