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Analysing Behavioural Change in Next Billion Users

28 Sep 2021

—

32min.

Kshitiz Anand
Associate VP, Design, Paytm
IxDD 2021: Asia/Oceania

With low rates for Mobile data, access to internet, availability of phones, the consumers that fall in the Next Billion Users group is an interesting lot to study. In a more connected world with access to technology-first products and services, there are a lot of behavioural changes that are observed amongst the people. The Next Billion users are rethinking the ways of doing many things. From financial inclusion to access to capital to rethinking savings and investments to healthcare to education to staying together in tough times of the pandemic. The effect of this is at a social transformation level. The talk proposes to share stories and anecdotes of tech and design led interventions in the society at large that have been helpful.

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Asia/Oceania, IxDA, IxDD, World Interaction Design Day
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IxDD 2021

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Asia/Oceania, IxDA, IxDD, World Interaction Design Day
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