Shadi Al Hroub
IxDD 2021: Africa/Middle East
Shadi Al Hroub has over 13 years’ experience in design and communications, including over 7 years of research in branding and advertising specifically. He has won numerous international design awards and designs at the international level.
The world is demanding innovation in complex systems in almost every sector of the economy. This demand for innovation and creativity should be met with the hope that people will think their way into new solutions on their own. Human-Centered Design is one of these processes; mastery of its methods leads to improvement and innovation. Through the power of design, we make better places, better products, better processes, and better performance.



