Finalist: Optimizing
Interaction Awards 2015
Most automaker sites are glorified car brochures. Car configurators don’t help you find your dream car. They let you build a digital car that may or may not exist, then send you to dealerships with fingers crossed. The new vw.com is a complete reinvention of the automaker website. It’s a shopping-focused experience designed to get shoppers to fall in love with a car, then help them find the real thing nearby. By focusing primarily on inventory, we have created a unique branded car-shopping experience that’s user-centric, informative, and memorable.
