Five ways to redesign the designer to maximize business impact #design #Leadership #DesignThinking #businessimpact
Designers have long advocated for “a seat at the table” – to be involved early in the process, and influence strategic product decisions. The good news is that our wish is starting to come true. Organizations are appointing designers at senior levels, and designers are involved earlier in the product development process. Business leaders are looking to design to help transformation their organizations and designers to be catalysts of this change.
While this is indeed good news, the phrase “be careful what you wish for, for it may come true” is apt here. Being involved early comes with ambiguity and requires a new skillset and mindset that we did not learn in design school.
In this talk, I will share five ways in which, we, design leaders can set our teams up for success in this new environment. We can help our teams develop these new skillsets and mindsets. We can indeed, redesign the designer.
