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How we can affect mental state, pull emotional strings & deliver change

5 Mar 2022

—

45min.

Ghada Wali

We have to acknowledge the power of sight as the first touchpoint between people and the world. From the moment we wake up until we get to bed We are constantly bombarded with information, the way information is represented is a form of Graphic design. Graphic Design affects and molds every touchpoint in our lives. Throughout this talk, Wali’s work in design across diverse areas such as, education, heritage, tourism, culture, literature, food, fashion, and more.

Credits

Music: Soundstripe Inc.
Track: Stardust
Artist: Cody Martin
Writer: Cody Kurtz Martin
Publisher: BOSS SOUNDSTRIPE PRODUCTIONS

Video production: EVERYWOW

–––––––––––

Ghada Wali

Ghada Wali is the founder of WALI’S STUDIO. As a TED Global Speaker in 2017, she is the youngest female speaker to represent the MENA region on the TED stage. Wali believes that Graphic design can change the world. She is the first Arab designer to speak at UNESCO’s headquarters in Paris to celebrate World Arabic Language Day. The multiple-award-winning designer developed an Arabic typeface that was chosen as one of the best 100 graphic design pieces in the world by the Society of Typographic Arts in Chicago.

Her work has been featured in art exhibits around the world and showcased in various articles internationally, such as the World Economic Forum, Quartz Africa, Wired Italia & Japan, and Slanted Berlin. Wali’s work won the Granshan competition in Munich and two Adobe Design Achievement awards in San Diego. She has been awarded the AWDA by AIAP in Milan, recognizing influential women in the field. Wali was named to Forbes Europe’s List 2017 (Arts & Immigrants category) – the first Egyptian woman ever to appear in this category.

She has been featured on UN Women Egypt and represents the Egyptian Women Council empowerment campaign. Wali holds a BA degree as one of the first design graduates of the German University in Cairo and a MA degree in Design from IED (Istituto Europeo di Design), Florence. Her design experience includes MI7 Cairo, Fortune Promoseven, and J. Walter Thompson, as well as teaching Graphic Design in both the German & American Universities in Cairo.

Most recently she was the only woman selected to represent the youth of Egypt at the opening of the World Youth Forum Sharm El Sheikh and has been awarded by the president – the first time in Egypt’s history to recognize and award Graphic Design/Visual Communication as a field and the industry as a whole. She was also selected within the top 50 most influential women in Egypt, 2018. She is an experienced international jury member, including the D&AD and Young Guns competitions.

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