Scandit is a Zurich-based B2B software company who provides smart data capture solutions to over 1900 enterprise customers. Over the past few years, the UX team has strived for designing scanning solutions for smartphones that capture multiple product labels simultaneously and overlay product information using AR. While working on disruptive technology is an exciting opportunity for all UX designers, building a product that doesn’t exist in the market forces us to deviate from the conventional UX research process.
The most difficult challenge we have is that we can’t anticipate concrete requests or feedback from end users. Scandit’s target users are mostly identified as non-tech savvy, and they often do not formulate any specific problems or opinions about smartphone scanners. We can also not approach our enterprise customers to conduct user research either because asking them to play with a half-baked prototype might give them a false impression of our product before the launch.
Given this very unfavorable circumstance, how might designers survive the lack of user evidence and design the innovation through the right assumptions? In this lightning talk, Julien and I will introduce some creative approaches to conducting foundation research.
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Nurie Jeong
Nurie Jeong is a UX designer who has a huge passion for designing augmented reality (AR) products that can boost one’s productivity and work processes. She has worked in a wide range of contexts where AR can solve critical user problems such as homework solving, live translation, city navigation, and so on. Currently, Jeong’s working on smart data capture solutions at Scandit AG. At Scandit the main mission is to identify how the technology can actually speed up the user’s work process, and provide the best UX practices guidelines for designing mobile AR experiences.
Julien Silva
Senior UX Designer
Julien brings a vast amount of experience in design, usability, and user research. He has been working as an Interaction Designer since 2005 and as a UX Designer for 10 years, both at usability agencies and startups. He’s excited to lead complex UX projects at Scandit, to grow and scale Scandit’s user testing program, and to share his knowledge with anyone who’s interested.
