Leadership
IxDA relies on individual initiative, contribution, sharing and self-organization to achieve our goals. Meet some of the individuals from our community who have taken on leadership roles.
Eduardo Aguayo
Regional Coordinator, Latin America
Eduardo is from Santiago, Chile, and is a co-leader for the local IxDA group, where he served as co-chair for ISA16’s organization team. He is a User Experience Consultant, graduated in Social Communications and Journalism and Master Degree (c) in Information Processing and Management. He works as independent consultant and as project manager on his own consultancy studio, 3DIAS. Also, he serves as teacher in academic programs and workshops for professionals.
Andrés Richero
Regional Coordinator, Latin America
Andrés is from Montevideo, Uruguay and for 20+ yrs he has worked at the intersection of Design & Software. He leads a globally distributed team of Design & Research professionals for an enterprise software platform. Andrés is passionate about helping companies reach their goals through outstanding experiences. Background: Founder of a Design Studio, worked on Digital Advertising & Software Dev. Along the way he’s worn various hats, such as Web Designer, Visual Designer, Frontend Developer & PM. For the last 10 years he’s been dedicated to Design Leadership at Oracle NetSuite, Community Leadership at IxDA Montevideo & Discipline/Practice Development at FADU UdelaR.
Jack Moffett
Regional Coordinator, North America
With a BFA in Graphic Design from West Virginia University and a Masters in Interaction Design from Carnegie Mellon, Jack has been designing web, desktop, and mobile applications for over 18 years. He has worked in both research and industry environments and has been teaching design part-time for a decade at WVU. As Manager of Design at CDG, Jack directs a small team of interaction designers performing everything from initial user research and product conceptualization to front-end implementation and testing.
Jack has designed software tools for Boeing, Lockheed Martin, Shell, DaimlerChrysler, Eaton, and many organizations within the U.S. military, including Joint Service Explosive Ordnance Disposal, Naval Reactors, and NCIS. He is the author of Bridging UX and Web Development, co-founded IxDA Pittsburgh, and writes about design on designaday.tumblr.com.
Stephanie Aaron
Regional Coordinator, North America
Stephanie Aaron leads one of the design practices at J.P. Morgan Chase where she focuses on making things simpler and easier for employees and customers every single day.
Previously, she was a Local Leader for the New York City chapter. She was a key member of the team that brought the Interaction 17 conference to NYC. Most recently, she was on the North America regional core team and treasurer of the NYC chapter.
A native New Yorker, she holds a BFA from the Cooper Union and an MFA in Interaction Design from the School of Visual Arts. When not working, she can be found with her nose in a book and a 55lb pit bull on her lap or in a kayak on the Hudson River.
Kiat Lim
Regional Coordinator, Asia/Oceania
Kiat has been supporting IxDA’s mission since 2011 when he set up the IxDA Singapore chapter.
As an Interaction Designer, he is passionate about using design in ways that bring about meaningful impact to the society. With more than 14 years of experience in this field, Kiat now runs an independent design studio which focuses on helping startups and B-corps create impactful products and services that add value to their mission.
Kiat is also a passionate changemaker. He believes in sharing his experience and mentoring junior designers so that everyone, including himself, become better Interaction Designers and leverage on design to make this world a much better place.
Lisa Railey
Regional Coordinator, Asia/Oceania
Lisa is an experience design leader who lives in Sydney where she works with business to deliver success and solve the right problem for the user. She has spent the last 9 years designing product and service experiences across multiple industries, including government – where there is a need to be comfortable before making a decision, to the fast changing pace of retail, as well as telecommunications, financial institutions and business. She has managed, led and mentored design teams in agile, collaborative delivery of experiences across products and services, both online and offline.
Lisa has a BBus – International Business, holds a Masters in Interactive Multimedia and has pursued post grad study in Service Design. She is passionate about the intersection of humans and technology and particularly interested in the employee experience and organisational design. She believes that we must create the right spaces and environments to work in, so that we can deliver the right experience to our users.
Filip Szymczak
Regional Coordinator, Europe
Filip works currently as a Service Design Lead at Optum. He holds an MA in Management and Marketing and an MSc in Applied Digital Media.
He has over 12 years of experience working with companies in consumer products, financial services, telecommunications, public services, healthcare and charity sectors. Filip is fascinated by complex systems and processes and draws from people’s stories and experiences to design better products and services.
Filip joined IxDA in 2010 and has been leading the Dublin chapter since 2011. He has been a core team member of IxDA Europe since 2015.
Bettina Köbler
Regional Coordinator, Europe
Bettina is Lead Service Designer at McKinsey Berlin and co-founder of Designing for Children’s Rights, a non-profit organization that works closely with UNICEF to integrate children’s rights and ethics into design. She actively brings her service design skills to public sector design and is co-author of a handbook on public sector innovation. Bettina is contributing to IxDA’s mission since 2013, when she joined the IxDA Munich Chapter. Since then, she has led the chapter, joined the core team of IxDA Europe, and acts as Regional Coordinator for Europe. Prior to joining McKinsey, Bettina taught service design and design research at Munich University of Applied Sciences and worked as a strategic design consultant in various industries in Asia Pacific, Europe and the US.
Adriana Garibaldi
ILA23 Co-chair
Adriana (she/her) is from La Plata, Argentina. She is a co-leader of IxDA La Plata.
She’s a UX Technical Lead, holds a degree in Visual Communication and is a university professor, teaching Interaction Design. Adriana has more than 20 years experience in the industry, working in both public and private companies, financial institutions, educational and government entities, in Argentina and Spain.
Since 2014, together with IxDA La Plata, she has been conducting Taller UX and other events aimed at improving and promoting the discipline in the community.
Fernando Feller
ILA23 Co-chair
Fernando (he/him) is from La Plata, Argentina, and is aa co-leader of IxDA La Plata.
He is a User Experience Leader, graduated in Visual Communication Design. Over 20 years in the industry, he’s worked for public and private companies in the financial, educational, health and government sectors in Argentina, Chile, Panama, and Costa Rica.
Since 2014, under the IxDA La Plata banner, he’s organized numerous workshops and events to enhance the discipline and build the community.