De-Risking Concepts with UX Research

Are you ready to reduce decision-making by assumption? Do you want to learn strategies to integrate customer feedback into the early design process? In this session, we’ll share strategies of how you can use user research insights to de-risk decision making earlier on, have better conversations with stakeholders and improve customer outcomes.
Whether you’re a designer, product manager, content strategist, or adjacent role, you’ll benefit from this session!

About the speakers:
Sara Logel and Libby Treinish are seasoned UX Researchers based in the Indianapolis area. They are both currently user research consultants, working with business across industries and sizes with varying levels of UX maturity.