Date
19 Feb 2026 5:00 pm – 8:00 pm
Location
Steinkargata 8 · Stavanger
More information
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From 0 to 23%: Design as a differentiator
Municipal healthcare in Norway is under serious pressure. People are living longer, the workforce is stretched thin, and the digital tools professionals rely on are often outdated, fragmented, and built for a reality that no longer exists.
Together with more than 130 amazing colleagues, including 25 designers, Belma and Fonda have helped build a new platform for municipal healthcare called Aidn.
In just the past year, Aidn has gone from zero to 23% of the market, while winning the IxDA prize (2024) and DOGA (2026).
In this session, you’ll hear two perspectives on design as a differentiator: one from Belma and one from Fonda. Together, they’ll share:
- What it’s actually like to build across the entire municipal healthcare landscape, from administration to clinical workflows
- How Aidn reduces friction and improves the flow of information
- How we help both healthcare professionals and citizens feel more in control
Fonda LaShay
Fonda LaShay is Director of Design at Aidn and has worked in the design industry since 2005. She brings experience from Cognite, Storebrand, and years of consultancy across different organizations and industries. Fonda focuses on the long-term impact of design decisions and building products that exceed user expectations.
Belma Nazecic
Belma is a Product Designer at Aidn with 13+ years of experience across startups, scale-ups, and consultancy. She brings experience from Cognite and EGGS, and has worked across multiple teams at Aidn. Belma’s work is grounded in strong collaboration and practical execution, using insight to shape decisions and deliver meaningful product improvements.
Agenda
17:00 Doors open + mingling + pizza
18:00 Introduction and welcome
18:05: Fonda LaShay
18:50 Q&A
18:55 Break
19:05 Belma Nazecic
19:50 Q&A
19:55 Thank you for coming
20:00 The meetup is over; those who want can join us at Circus for some post-meetup beer and discussion.
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PS: Both talks at this event will be in English.