How TurboTax reimagined the future of tax help

San Diego, United States

Date

29 Apr 2026 5:00 pm – 7:00 pm

Location

7535 Torrey Santa Fe Rd · San Diego, CA

More information
Hosted by
Event poster for a UX talk titled 'How TurboTax reimagined the future of tax help' featuring images of Matt Kirkpatrick, Principal Product Designer, and Lance Williams, Chief Product Officer. The event is hosted by Intuit on April 29, from 5pm to 7pm, at TurboTax SoHo.

oin UX Speakeasy for an inside look at how TurboTax is redefining how people get help with their taxes by blending digital experiences, human expertise, and local presence into a connected journey.

Hosted at Intuit, the event will kick off with a welcome from Lance Williams (Chief Product Officer). The main session will feature Matt Kirkpatrick (Principal Product Designer), who will share how the team uncovered new opportunities and built a scalable, expert-powered experience.

Matt will walk through:

  • How a modular design system enabled fast, data-driven experimentation
  • What testing revealed about customer intent and behavior
  • How small UX decisions at the top of the funnel drive measurable impact
  • What it looks like when design operates at both craft and strategic levels

We will wrap with a Q&A with Matt, followed by time to connect with other Intuit designers.

Details:

  • 📅 Wednesday, April 29
  • ⏰ 5:00 PM – 7:00 PM
  • 📍 Hosted at Intuit

Food & drinks will be provided, courtesy of Intuit