User-Centered, Business-Driven: The New Era of Product Design

# Prove Design’s value to users and business stakeholders with these strategies for Evolutionary Improvement and Revolutionary Disruption

Dive into the depths of Product Design, a field that transcends traditional UX by harmonizing user needs with business goals. In this talk, you’ll explore various methodologies and understand how continuous discovery keeps businesses aligned with customer behavior.
Justin Delabar will guide you through frameworks and strategies like the Northstar framework, hypothesis statements, and A/B testing, complemented by qualitative research. These tools are not just theoretical concepts but are vital instruments in the ongoing process of continuous discovery, keeping businesses in sync with their customers. Whether you are a seasoned designer, a budding product manager, or someone fascinated by the intersection of design, user experience, and business strategy, this talk is a treasure trove of insights and actionable knowledge, poised to reshape your understanding of what it means to design for success.

AGENDA
6:00 – 6:15 pm: Networking and refreshments, provided by Ingage Partners
6:15 – 6:30pm: Announcements and introductions
6:30 – 7:15 pm: Presentation
7:15 – 7:30 pm: Q&A and wrap-up

ABOUT OUR PRESENTER
Justin Delabar is a versatile leader in user experience, product management, and digital operations, with over 20 years of experience spanning diverse sectors like education, technology, healthcare, and retail e-commerce. His design-driven approach has been pivotal in shaping strategic visions and aligning teams across various functions. Justin is currently Director of Product Experience at Kroger, where he leads the creation of high-performing e-commerce experiences, and has held key positions at Fifth Third Bank and GE Digital. His journey also encompasses contributions to startups and Fortune 500 companies, demonstrating his adaptability and breadth of experience. Justin is a passionate advocate for integrating design with technology and business strategy, ensuring user-centered, accessible, and delightful digital experiences.

ABOUT OUR SPONSOR
Ingage Partners is a purpose-driven Technology and Business consultancy. We take a people-centered approach to designing, building, and delivering strategic business solutions. We are an employee-owned and award-winning IT Consulting company. Our day jobs are focused on a “triple bottom line” of People, Planet, and Profit. We’re a Certified B Corp. with a strong culture of camaraderie, professional growth, and a shared belief in donating time and funds to charitable causes throughout Greater Cincinnati.