For years, designers have cried in their beer that business people just don’t understand design. But in the last few years, a community of entrepreneurs has gathered around the rallying cry, “Stop making sh*t that people don’t want.” What is this movement that places user-centered value at the core of the success of businesses? Eric Ries, the founder of the movement calls it “Lean Startup.” A mix of design thinking, agile software development and entrepreneurship, this movement is changing the way business people look at design. Josh Seiden has been working with these entrepreneurs at companies large and small for the last few years. In this talk, he’ll introduce you to the key ideas of Lean Startup, talk about the amazing opportunities for designers this movement presents, and share case studies of how he and his partners have used the techniques of Lean Startup as the foundation of their design studio.
