In this talk, I share our learnings from researching and designing a new experience for the world’s biggest CRM. During the project, we had to align our business needs, industry standards, and user expectations to create a new, fast, and smooth solution for salespeople. We also had to consider requests from thousands of users, each with different needs and use cases.
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Shir Zalzberg-Gino
Shir Zalzberg-Gino is a Senior UX manager at Salesforce. Before that, she led the design team at OverOps and worked with multiple startups and tech companies. In addition to her work, she founded Startup Designers, is an MBA graduate, and a Forbes 30-under-30 Israel alumni.
