In the absence of effective post-industrial age management tools, people plead for speed and innovation, but what they really want is quality. It’s up to us, the interaction designers, to lead the way out of the chaotic world of misdirected, misdesigned, and mismanaged products to a world where high quality and high tech go hand in hand. Alan Cooper will issue a manifesto for revolution, showing us how to take control of an industry careening crazily into confusion, and restore visibility and manageability, along with higher revenue and profit margins, by starting an insurgency of quality.
