Constantine Gavrykov and Alexandra Popova
IxDD 2020: Europe
A critical look at the current state of things and the future of inclusion when it comes to gender and covers the intersection of culture, design & business. ‘Beyond Gender Binary Experience’ is a joint effort of two industry veterans Constantine & Alexandra (Design, Product Development, E-commerce, Customer Experience). It is based on the research and their own experience working with big consumer brands, that both produce and sell multi-category, -gender products. It gives a critical look at the cultural aspect of how inclusive brands/products are, provides a view on societal and historical aspects of how did we get here and gives a deep dive into how design and product teams can approach it when building inclusive user & customer experience, that goes beyond the usual Male/Female definitions. Key takeways:1. What is the state of gender in user experience in Fashion and Performance Apparel. The good and the bad. 2. Why it is important to address gender-inclusion at this moment as a brand in general and as truly customer/user driven product teams;3. What toolset, approaches, mindset should be in place to make sure that it finds its way in more or less conservative organisations.
