Early on in the interaction design process comes a scary, but thrilling point, when you have to turn your hard won insights about what users want and need into solutions that will delight. This is often the moment where good ideas either “make the grade” or are retired to a dark corner. This session will discuss approaches to generating and communicating IxD concepts that meet user needs, and that get past project stakeholders. Questions to consider when generating concepts include: What should be solved for at this point? What level of detail is appropriate? And, most importantly, how can the “big idea” be expressed meaningfully?
