Are we witnessing the beginning of the end for human creativity or simply a new beginning of the next creative era for humanity?
In this provocative and inspirational talk, frog Global CCO Andreas Markdalen is summarizing the short and long-term effects of AI entering and disrupting the creative process, with a specific focus on the present and future of the Interaction Designer. What technologies are enabling the change? How are the tools we use being transformed? What is the future of the design artifact? What is the future of Systems Design? How will we shape new ideas? How will designers and creatives compete for attention? What is the future of products and services? Finally, what is the impact on our role as designers?
This session is a journey that takes us from the past, to the present, and into the future, and learn what drives the next era for design. It will be equally provocative and uncomfortable, as it will be inspirational. Let’s dream together.
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Andreas Markdalen
Andreas Markdalen is the award-winning Global Chief Creative Officer of frog. For 20+ years, Andreas has been leading and forming relationships with the leading global consumer and enterprise brands across industries/domains; shaping new capabilities, building new ventures and leading teams to make end-to-end innovation real.
