Marcel Zwiers
IxDD 2020: Europe
By now most people know about design as a process, specific methods and tools and the importance of being human centered. However, this is only one perspective on design. In this talk Marcel will make the case for the importance of a designing culture. He will argue that all society needs a culture based on design far more than the solutions professional designers have to offer.
Key takeaways
1. Design is in the service of people. Full stop.
2. Designers need to design transformations (not products / end points)
3. Design is for everyone. (Just like management can be applied to doing groceries)
Reading between the lines Marcel hopes the participants feel the need to work on the discourse of what design is, could, and should be about.
