Design entails a deep understanding of your user’s experience and journey if you want to design the right experience, the right product or the right service. Without this thorough understanding, you’ll always risk creating something that is not useful or that doesn’t really bring the value that you expected it to. But what if you don’t really stand a chance of getting to that level of understanding? What if you cannot immerse yourself into the experience of your user? What if I asked you to design an experience for blind people, when you can actually see?
I want to talk to you about this design research study I did for an NGO that helps disabled people plan their travel experiences. I want to tell you about how it changed my whole perception of what I do when they asked us to help them design travel experiences for blind people. I want to share with you what I learnt and how it brought me to understand the real purpose of design.
Design is more than user journeys and empathy maps and value canvases and workshops and all these tools that we use to build experiences. Design is about having an impact, changings lives, connecting with people. I believe that design is a profoundly human discipline that calls for pervasive human interaction and the necessity to forget one’s self and ego. I believe that design has the power to change lives and that as designers we have this responsibility to do so.