When I first heard about the work that we do at BCD DV, I was put into a state of intense excitement. Here was a firm that’s sole focus was building new companies from the ground up. It is the proverbial “blank piece of paper” That is most designers dream.
Almost every client we take on has no preconception of what product they want to build or what kind of start-up they want to launch. This is beyond thrilling because it means we can explore an entire universe of possibilities. As long as there is a user need and a business opportunity we can journey there.
This talk will take an in depth look at how you boil down a universe of ideas into an “investable” concept. How you apply a customer driven innovation methodology to determine where an organization has “the right to win’ and how you do this in a quarter of the time that a typical start-up takes to get out the garage.
Using design thinking and visual storytelling, paired with the most current ideas in growth marketing and business modeling, the talk will explain how a diverse groups of specialists come together to design and build products with an “unfair advantage” and companies with billion-dollar valuations.
