Interaction Design Association – IxDA
Voices
  • Community
    • Local Groups
    • Leadership
  • Events
    • Calendar
  • Voices
    • Videos
    • Podcasts
    • Articles
  • Get Involved
    • Start a Local Group
    • Volunteer
    • Sponsor
    • Partner
  • About Us
    • About & History
    • Equity
  • Job Board
    • Find a Job
    • Post a Job

Die Brille: An Exploration of Seeing the AV Smart Windshield Through German-tinted Glasses

17 Apr 2020

—

10min.

Autonomous vehicles (AVs) of the future won’t just be the journey, but the destination. Check out our view through “die brille” in our case study on AV Smart Windshields in Germany.

“Die Brille” or the glasses are simply that glasses you see through. When it comes to glass in the car like the windshield, however, the possibilities go beyond the physical barrier of glass. This is a case study in a condensed 7-minute session to talk about the research question: “What should AV future with multimodal interaction look like?” The quest for the answer takes our USA UX team to Germany where we learn that the future can be seen from many different perspectives, including cultural.

We will walk attendees through our quantitative experiment testing voice, gaze, visual displays, and the windshield with eye trackers and physiological measures. We will also dive into the surprising qualitative data from our post-experiment interviews. The results of the study show us that the windshield can be the biggest piece of glass we can see through and also the one with the most possibilities to see with.

“Seeing the future” is like seeing through a prism. How do we capture a rainbow of color so that everyone’s vision of AVs can come to life?

ANewDawn, interaction 20, ixd20, IxDA, IxDConf
Share

Interaction 20

Playlist

  • Are we Designing, or is Design Designing Us?

    Are we Designing, or is Design Designing Us?

  • Negative space: What removing profile photos taught me about design’s ability to reduce discrimination

    Negative space: What removing profile photos taught me about design’s ability to reduce discrimination

  • Redesign the Designer – 5 skills designers need to master that they did not teach us in design school

    Redesign the Designer – 5 skills designers need to master that they did not teach us in design school

  • Seeing the New Normal – From futures visions to business decisions

    Seeing the New Normal – From futures visions to business decisions

View All

ANewDawn, interaction 20, ixd20, IxDA, IxDConf
Share

From the Archives

Explore All Videos
  • Design Nonfiction

    7 Feb 2020
    —
    60
    min.
  • Architectures of Trust

    5 Feb 2020
    —
    60
    min.
  • The Human Side of Data

    5 Feb 2020
    —
    60
    min.
  • MVRDV: Creative Transformation

    6 Feb 2020
    —
    60
    min.
  • Transcending Gender

    17 Apr 2020
    —
    10
    min.
  • Digital economy, youth, and women empowerment

    6 Feb 2020
    —
    60
    min.
  • Design Nonfiction

    7 Feb 2020
    —
    60
    min.
  • Architectures of Trust

    5 Feb 2020
    —
    60
    min.
  • The Human Side of Data

    5 Feb 2020
    —
    60
    min.
  • MVRDV: Creative Transformation

    6 Feb 2020
    —
    60
    min.
  • Transcending Gender

    17 Apr 2020
    —
    10
    min.
  • Digital economy, youth, and women empowerment

    6 Feb 2020
    —
    60
    min.
Explore All Videos

Subscribe to our newsletter

  • Initiatives
    • Interaction
    • Interaction Latin America
    • World Interaction Design Day
    • Interaction Awards
    • Student Design Charette
    • Interaction Design Education Summit
  • Connect
    • Join Our Slack
    • Subscribe to Our Newsletter
    • LinkedIn
    • Instagram
    • Facebook
    • Twitter
  • Get Involved
    • Start a Local Group
    • Volunteer
    • My Account
    • Sponsor
    • Partner
  • About Us
    • About & History
    • Equity
    • Leadership
    • Code of Conduct

Copyright 2004—2026 Interaction Design Association

  • Privacy Policy

Proudly powered by WordPress. Hosted by Pressable.