Finalist: Empowering
Interaction Awards 2022
India’s 200 million+ farmers did not have access to a personalized farmer support app. Seedworks partnered with NetBramha to create a comprehensive digital platform to address farmer problems.
Challenges
- Lack of personalized information
- Dependency on unorganized resources
- Lack of engaging platforms for farmers
- High diversity across languages, crops, etc.
- No single platform that gives end-to-end support
The Approach?
NetBramha spent 500+ hours speaking with over 600 farmers across 40 remote locations in India to understand their challenges. With gamification & a highly personalized crop calendar, the app was designed to handhold farmers throughout the crop life cycle via customized step-by-step farming instructions.
Solutions
- Highly personalized crop calendar
- Gamification to keep farmers engaged
- Using patterns of YouTube & TikTok (a farmer favorite)
- Amicable conversational tone
- Voice-feature a constant across the app
Key Results
- Empowering 200 million+ Indian farmers with easy tech accessibility
- Reduction in crop wastage with improved crop cycles
The outcome
An end-to-end farmer support app that transforms crop production efficiency by making tech easily accessible to the 200 million+ farmers of India.
