The behavioral sciences are a constellation of disciplines that offer tremendous insights into behavior change. However, the lessons of these distinct disciplines are locked away in academic journals. It’s really hard to know where to start.
To bridge the divide, this talk will translate the big ideas from behavioral economics, marketing science, and cognitive psychology into lucid and practical lessons for designers. Participants will walk away with three evidence-based tools to change behavior in the real world, along with stories of impact from our experience using these tools to create change in healthcare.
