Experience changes everything. A design shop creates a marketing campaign. A marketing shop designs the user interface for a mainstream video game console. A big brand agency coordinates the design and construction of a concept retail experience. What’s going on?
This presentation will take a look at the increasingly blurring roles of individuals and organizations as we pursue the planning, design and development of experiences. We’ll discuss the evolution of skills and backgrounds and attitudes that it takes to thrive in an increasingly fragmented world where the lines between marketing, technology and even design seem fuzzy. We’ll take a look at some social features we designed for the Nasa website re-launch initiative and how we began thinking past the browser and into the mobile environment.
