For over 75 years, Democratic Design has been at the core of every IKEA project. As times involved and eventually led us to the creation of digital products, we’re now exploring what it means for our original design practice to tackle some of the challenges of modern digital products, from accessibility to sustainability.
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Mauricio Estrella
Head of Digital Design, China, IKEA
Momo Estrella is a design and innovation executive based in Shanghai since 2010. He has worked across corporate, consulting, and startup setups in leadership roles where he has defined the foundations and set the capabilities to sustain human-centered innovation. He has worked at companies like EF Education First, Imagination, Publicis Sapient, IDEO. He currently serves as the Head of Digital Design at IKEA China. He is a firm believer in the power of education, collaboration, and communities. This has guided his endeavors as a lecturer, writer, industry speaker, and board advisor.
