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How is designing for China market different from the Western Tech ecosystem

11 Nov 2017

—

65min.

Most of the world is accustomed to the Western Tech ecosystem such as Google, Facebook, Amazon. However, are you aware that there exists a completely separate Tech ecosystem in China that is probably unknown to the rest of the world with China Tech Giants such as: Baidu, Alibaba, Tencent, Xiaomi etc.? In the 1980’s China’s economy was only 1/20th of the U.S., today it is over half the size of the U.S. economy and growing. If the way we have been designing has been based on the Western Tech ecosystem, how are things different when we have to design for users stem from a very different culture and background? Especially when Chinese consumers are travelling globally and are the leading consumers, how will that affect the way we research and design?

Brazil, Floripa, Interaction South America, ISA17
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Interaction South America 17

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Brazil, Floripa, Interaction South America, ISA17
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