Finalist: Optimizing
Interaction Awards 2021
Ibrida is a BREAD BEER that does not aim to change the world when concerned about food waste, but give a second life to bread baked with a lot of love and passion by the local bakeries.
Ibrida means “hybrid”, representing the perfect synthesis between the tradition of brewing and the trend of baking bread, and the perfect combination of the entrepreneurial and social spirit.
Beer for the neighborhoods
Ibrida is not just a bread beer, but a neighbourhood bread beer. “Ibrida x I Quartieri” is a scalable and replicable model that is based on synergistic collaboration with a network of partners – breweries, bakeries, local producers, community hubs, associations and social venues – who come together to share the same mission. By doing so, Ibrida aims to be a social aggregator, more than just a beer.
Sustainable beer against food waste
Unsold bread is a consistent problem that all bakeries have to face.
In Italy, 19% of food waste is attributed to bread. This is a huge number and working towards reducing this waste makes a big difference. In its mission to address Sustainable Development Goal 12 (Responsible consumption and production), Ibrida wants to give a second life to this product, by turning it into a local, social, inclusive and circular beer.
Our values
- LocalProduce a quality beer from local km 0 products
- InclusiveConnect a multitude of actors in the territory
- SocialStimulate local participation by acting as a stage for social activities and impact
- CircularOffer a new perspective on reuse of resourcesand the life cycle of ingredients
Our goals
Ibrida, representing the perfect combination of entrepreneurial and social spirit, aims at conveying values of change while providing a proactive and reflective vision to address the problem of food waste and activating the local community.
