Best in Category: Optimizing
Interaction Awards 2016
There are 2.7 million obese children in the USA (http://www.cdc.gov/obesity/data/childhood.html). Children who are overweight have very few tools to help them be in control of their life.
There are 2.7 million obese children in the USA. Children who are overweight have very few tools to help them be in control of their life.
There are a few in-person programs that focus on children, but they rely heavily on maintaining a written food diary and cost thousands of dollars. Unlike other adult-oriented tools that focus on calorie-counting, which can be dangerous for children, Kurbo is a comprehensive program designed to empower and encourage kids to make healthier lifestyle choices.
Using participatory and persuasive design techniques, Cooper helped Kurbo design a mobile app that made it simple, fast, and easy for kids to track their food. This completely opens up accessibility to management tools to any child with access to a smartphone and a few minutes.
After the 3 month trial period, 85% of kids were successful in reducing their Body Mass Index (BMI) and over 90% continued on with the program.
