Creating products that work with our ingrained human survival instincts during a crisis.
Our brains work differently in a moment of crisis. Good design anticipates and works with our ingrained survival instincts. Landing an airplane, avoiding a car crash, resuscitating a heart attack victim, or escaping a burning building — human-centered design can be the difference between success and catastrophe in these critical moments. Explore how creators of life-saving products use the lessons of past tragedies to inform new technologies. Apply their lessons to your own work to more effectively guide human behavior when your users are stressed.
