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“Sexy” vs Sexist UX

17 Apr 2020

—

20min.

A short talk on mistakes made in recommendations, design decisions, and micro-interactions that pushed the line from something polished, to something patronizing.

If you ask professionals what the secret to a great experience is, they’ll mention things such as they match user needs, they are intuitive and user-friendly. But who is this amalgamous user? Men and women interact differently, amongst themselves and with each other, and what we don’t realize is that sometimes our design feedback and choices inadvertently align to strengthen implicit gender biases. To evolve our practice and design the future, this talk focuses on mistakes made in recommendations, design decisions, and micro-interactions, that pushed the line from something polished to something patronizing. Examples span a variety of Human-Machine Interfaces: from user-facing apps to HMIs in automobiles to VR in Robotic Surgeries.

Points: micro-interactions vs micro-aggressions, understanding gender bias in UI interfaces and interactions: product design decisions gone wrong from a male and female POV.

ANewDawn, interaction 20, ixd20, IxDA, IxDConf
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ANewDawn, interaction 20, ixd20, IxDA, IxDConf
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