How do we define “Smart” when we have infinite situations and not a clear answer to what is right or wrong? Working with cinema professionals, we found ways to incorporate human intuition to make a video call smart camera “feel” right to people.
Imagine you are video chatting with Grandma. You’re busy moving about the kitchen while asking Grandma how to make her famous meatballs. With Smart Camera, you can keep busy and remain in the frame, moving around naturally as if she were right there with you.
But how did we define “Smart” when we have infinite situations and not a clear answer to what is right or wrong? Working with cinema professionals, we found ways to incorporate human intuition to make the camera “feel” right to people.
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Belmer Negrillo
At Facebook’s AR/VR group, I lead a team of world-class designers, art directors, prototypers, and artists, collaborating closely with product managers, engineers, and technical artists to think of ways we can leverage our technology to build innovative shared experiences that encourage social interactions and bring people closer together. Experienced in innovation (IDEO), in advertising (Ogilvy and DDB), in fast-paced development (startup), and in multibillion-dollar ecosystems (Facebook & eBay), I have built a holistic understanding of product design and go-to-market strategy. My work has received honors from Webby Awards, Cannes Lions International Festival of Creativity, The One Show, and Danish INDEX. I hold seven patents, and my creations have appeared in the Italian Fabrica “Mail Me” project, the German book Dos Logos and in the Japanese magazine Web Designing.
