The word design is still the same. The act of design has been disrupted.
Designers are no longer working only in design studios. Private sector companies, mid-large sized consultancies, start-ups, and governments have now in-house design teams.
Design is becoming a multi-faceted practice and the designer of today is dealing with the orchestration of interconnected systems, the ideation of new strategic innovation frames, and the design of new organizational ecosystems. We are becoming the managers of complexity in processes and silos, the ambassadors of the collaboration mantra.
Also, designers are acquiring a new language called data. The 4th industrial revolution is here, and it became the first driver of disruptive experiences, new human behaviors, and expectations. The interactions evolved, and the primary enablers are the digital platforms and the machine (AI&ML).
Technology has become an essential bridge of interactions but also brings harm in many ways. Designers must become activists of intrinsic ethical values.
How can designers support the design and development of new experiences driven by mainstream technologies? How can designers defend and curate technological processes and outcomes to guarantee fairness for humanity and the planet?
Ethics as a system of moral principles should allow less harm in today’s context. How can designers bring more justice to the design field? How can designers understand the vast world of Ethics?
This session intends to demonstrate the transformation of the designer’s role, but also its relevance for the future. Also, I will share critical concepts on Ethics, Technoethics, and Justice; and finally, new ways of collaboration to achieve effective and successful results.
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Marihum Pernia
Marihum is a Designer whose work focuses on the transformation of business strategies and organizational ecosystems through the study of human behaviors, the application of technological foundations, and the development of future and disruptive scenarios.
She graduated as an industrial designer from the University of the Andes, in Merida, Venezuela. In 2012, and joined the Master of Strategic Design at Poli-design, Politecnico di Milano. In December 2018, Marihum concluded a short master’s course in Business Data Analysis at Talent Garden Innovation School.
As a strategic designer with more than ten years of experience Marihum is currently working in eFM-Engaging Places as Innovation & Design Director. In eFM, she’s following a business proposition called:
Hubquarter – Not places but experiences to live through.
Hubquarter is an ecosystem project that shares existing and unused spaces, generating value for people, organizations, and the environment. More info in this link: https://www.hubquarter.it.
Also, Marihum supports eFM in setting the agile path to becoming a platform in the Real Estate sector. She is co-guiding the strategy and development of the platform by connecting business goals, market trends, technological requirements, and organizational structure.
In 2015, Marihum co-founded Service Design Drinks Milan, a design community based on events, debates, and research on service design methods and trends, technology, and the evolution of the service design discipline. In 2020, she co-founded Transforming Designers, a global collaborative research that aims to assess, discuss and envision the evolution of the role of design around the world, and started as an adjunct professor of the Master in Product Service System Design at Politecnico di Milano. Here the academic focus is on the relationship between creativity, technological foundations, and ethical matters.
In 2022, Marihum created coexist: a digital space of reflection and interpretation of design, technological, human, and ethical paradigms. The scope is to understand concepts and technological definitions, acknowledge the transformation of the design role in a new complex context, pursue justice, and ethical values. She is indagating: how we can create a fair coexistence between humans, algorithms, and other planet entities.
