Web applications now rival desktop applications in the level of interactivity and responsiveness. While these applications live in a web page, the “page” metaphor is no longer adequate to describe the full experience. Neither does the traditional desktop world of windows and widgets lend much inspiration to meet these new design challenges.
In this talk, I suggest how cinematic techniques can be applied to a new generation of web applications. Merely adding flashy graphics and gratuitous animation is not compelling. However, we can take advantage of these new capabilities to create more effective web applications. The “cinematic user experience” describes an interactive experience in which animation, motion, and visual continuity are used to enhance usability. This talk will explore themes from cinema that can be effectively applied in web application design.



