The radical new world of design: How infinite compute power and generative design change the role of design and designers
Generative design methods paired with virtualized compute, storage and networking infrastructure will radically change the way we design moving forward.
As algorithms evaluate not just a few design solutions but the entire solutions space of thousands of possible designs – we will be doing more, better with less.
As we approach the world of ubiquitous cloud infrastructure it is possible for designers to acquire infinite compute, storage and networking power to render, compute and simulate high end design solutions on smaller budgets.
The ability to acquire this virtualized compute power in the cloud paired with a shift to generative design methodologies enables the designer not only to create a few design options but thousands in real time.
This talk evaluates the impact on design and designers of these two paradigm shifts.



