Jennifer Fraser / Scott Plewes
VP of Experience, Macadamian / Chief Strategy Officer, Akendi
IxDD 2021: North America
Physics and mathematics are so connected that sometimes it’s not obvious they are completely different disciplines. The history of math and physics has a few Emmy Noethers who made a fundamental connection between the two disciplines. Where is that connection between Data Science/math and Interaction Design? It is inevitable that Data Science, AI and other math heavy approaches find their way more and more into Interaction Design. This transformation is coming. In this talk we will explore ways to connect Data Science and Interaction Design using Systems Thinking. This approach makes them partners instead of feuding neighbours, and has some pragmatic and clear consequences for Interaction Design deliverables and processes.



