Consultor independiente en experiencia de usuario (UX), experiencia de clientes (CX) e ingeniería de factores humano (HFE), con más de 20 años de experiencia trabajando con empresas de la lista Fortune 500. Autor del libro Think First y del ebook gratuito 100 Commandments of UI Design. Separe en conferencias como DevWeek y Qcon.
Keynote: 5 Rules for Successful UX
Disruption Disruption is a powerful word. It conjures images of full-scale revolution, of overthrowing the powers that be in a flurry of action to massive cheers from the people on the streets. In the world of UX and Design, it’s often painted as a single triumphant moment where everyone “sees the light” and commits on the spot to changing everything.
The truth, however, is that disruption — when it works — is usually a whole lot quieter than we imagine. It doesn’t happen all at once, in a blinding, revelatory flash; it’s really a slow, steady shift, often a process of changing one mind at a time. It’s the result of patience, persistence and perseverance.
Veteran UX consultant Joe Natoli shares his 5 rules that every UX professional, designer or developer can (and should) adopt in order to move organizations and clients from mediocrity to greatness.
