Uber started as a simple idea: “push a button, get a ride.” The goal is making the technology invisible, but delivery a magical experience that gets you from here to there. Today, Uber is a transportation network spanning 450 cities in 72 countries. This session will go deep on discussing the challenges that come with designing at a scale so massive, it’s changing the way cities move, providing jobs for people around the world, and completely re-imaging the concept of logistics, and the methodologies designers at Uber use to tackle these challenges.”
Keynote presentada el 05/11/2016 en ISA16 Santiago – Chile.
Molly Nix es Senior Product Designer en Uber para conductores de todo el mundo. Anteriormente trabajó con Google, donde se desempeñó como diseñadora de experiencia de usuarios senior para YouTube, desarrollando herramientas como YouTube Capture y Creator Studio.
